About Me

Hi, I’m Kurt — a designer driven by curiosity and purpose. Through my practice, I explore how creativity can communicate complex ideas, connect people, and imagine more sustainable futures.

Sundowner

Brand Refresh for Australia's Leading Management Company

Sundowner is one of Australia's leading artist management companies, representing some of the country's most prominent artists. They manage the Croxton, a respected live music venue, and recently opened a recording studio. They approached me as a freelance designer to refresh their brand identity and unify these ventures under one cohesive visual system. The challenge was to create a brand that could communicate the breadth of what Sundowner does, artist management, live venue, recording studio, while standing out in a crowded music industry landscape.

The Approach

I developed a complete rebrand, including a new logo and visual identity system. The creative direction leaned into bold, confident typography and visual references drawn from the music industry itself: gig posters, vinyl sleeves, and the rough-edged aesthetics of touring culture. The colour palette, olive, black, and electric yellow, feels distinctive without being alienating, striking a balance between credibility and energy.

The brand system extended across a new website, marketing materials, and artist-specific assets, ensuring Sundowner's identity felt cohesive whether seen on a desktop, a social post, or a printed artist card. The typography does a lot of the heavy lifting, the condensed sans-serif used in the logo and repeated as a graphic device creates a strong, recognisable visual anchor that scales across every application.

The Outcome

The rebrand launched across all touchpoints, giving Sundowner a visual identity that reflects the ambition and professionalism of the company while staying true to the grit and authenticity of the Australian music scene. The refresh positions Sundowner as a management company that takes its artists seriously, a brand built for the long haul.