Yarn Dogs is a special collection released by Yarn Marketplace, in collaboration with the Animal Welfare League Queensland (AWLQ), a non-profit dedicated to rehoming dogs. Featuring dog accessories adorned with vibrant First Nations designs created by Indigenous artists, this collection celebrates culture, community, and compassion.
The brand design captures the fun, playful spirit of dogs while aiming to break down the stigma surrounding abandoned pets. Each dog featured in the campaign is available for adoption, and $2 from every purchase supports AWLQ’s efforts to find forever homes for animals in need. The marketing materials for this campaign are designed to raise awareness, honor Indigenous art, and highlight the positive impact of the fundraising initiative—helping give abandoned dogs a second chance at life.