NAIDOC Week 2026 marks fifty years of celebration, five decades of honouring Aboriginal and Torres Strait Islander cultures, histories, and communities. For Yarn Marketplace's 50 Years of Deadly collection, I worked as the lead designer to build a full campaign around artwork created by Wiradjuri artist Amy Kilby. The challenge was to take Amy's finished artwork, turning it into a brand system and extending it across every channel, without misusing its meaning or flattening its cultural weight in translation.