Yarn 2026 NAIDOC Campaign

50 Years Of Deadly

NAIDOC Week 2026 marks fifty years of celebration, five decades of honouring Aboriginal and Torres Strait Islander cultures, histories, and communities. For Yarn Marketplace's 50 Years of Deadly collection, I worked as the lead designer to build a full campaign around artwork created by Wiradjuri artist Amy Kilby. The challenge was to take Amy's finished artwork, turning it into a brand system and extending it across every channel, without misusing its meaning or flattening its cultural weight in translation.

The Approach

Amy Kilby's custom logo and symbols formed the creative heart of this campaign, my role was to be a respectful steward of that work, not to impose my own aesthetic over it. I extended the identity by selecting a typeface and colour palette that honoured her artwork. The warm outback tones create a visual connection to Country, while the typography conveys a feeling of legacy and underpins the inspirational quality of the campaign. Every design decision was made in service of her artwork
Graphic Design
Graphic Design
Graphic Design
Graphic Design
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